The ever-changing world of SEO

With the continued development and refinement of Google’s algorithms, it’s no surprise that the trends and techniques for optimising a website comprise a constantly evolving field. What may have enabled one site to leapfrog to the top of Google for a given keyword will be radically different three years ago to how it is now. Far from tweaking some copy and metadata to ‘trick’ the search engines, SEO-friendly Web Design has, over the years, shifted focus towards user-experience, off-site content sharing and a multi-layered, collaborative approach to the creation of websites. This beautiful infographic shared by Fuzz One Media lays bare some of the core differences between SEO then and now.